- Demolish the existing building that represents little architecture merit and provides the opportunity to repair the damage created by the current street frontage and to offer a range of activities that will re-engage and re-activate the island site bound by Shelton Street to the north, Arne Street to the east, Long Acre to the south and Endell Street to the west;

 

- Provide a new mixed-use development of exceptional quality that will combine a contemporary office building (ground plus seven storeys), a residential building (ground plus eleven storeys), shops and a new public space that will enhance this entire site;

 

- Form a sustainable development combining high-quality building design, energy-efficiency and appropriate new technologies to minimise carbon emission levels;

 

- Create high-quality architecture that responds to and celebrates the site’s unique location and context;

 

- Extend the public realm, improving the pedestrian environment at the intersection of Long Acre and Endell Street and creating a new public space.