1. Significantly improve the street environment that currently fails to engage the public realm;

2. Create a new open space and a widened pavement at the corner of Long Acre and Endell Street to mitigate the risk of congestion and accommodate stationary activities related to pedestrian wayfinding, shopping and office activities;

3. Remove moats and light-wells around the perimeter of the site to increase pavement widths and facilitate pedestrian movement;

4. Introduce a range of shops, providing active frontages and attracting pedestrian circulation around the site;

5. Animate the ground floor and  initiate natural surveillance with strategically placed entrances to the office and residential buildings;

6. Provide a new urban pocket space at the heart of the site that serves as a managed public oasis and an amenity for residents and tenants.